Workshop: New Developments in Marketing


New Developments and Research in Marketing – content tailored for the Cultural Sector


Stay ahead of the competition by taking a look at what’s happening now and next in Arts and Cultural Marketing, research and technology.


The session includes:

  • Technology Trends – Bite sized chunks of information bringing you up to date on social networks/applications, digital infrastructure, viral campaigns, digital advertising, email marketing and consumer trends
  • Digital Audiences – who they are, how they behave and how to target them. Are your customers Leading Edgers or Late Adopters? Gain new insight from the latest research into online user types and target your audiences more effectively.
  • Mobile Marketing – an introduction to the opportunities presented by the rise and rise of smartphone technology, and how to integrate mobile into digital strategy. Take inspiration from case studies on pull and push marketing techniques including QR codes, proximity marketing, augmented reality, mobile commerce, location based services, deals and rewards, site shrinking and triple screening.

The workshop will be a mixture of presentation and interactive elements. The objectives of the workshop are:

  • Introduce and interpret new and complex information so that attendees feel they understand it fully and its potential applications for them in their role
  • Embed this knowledge by providing opportunities to think and reflect on the information in discussion groups
  • Activate this thinking by providing opportunities to develop individual action plans to take back to work and begin implementing


About the speaker


The workshop will be delivered by Caroline Greener, founder of crowdweaver. Caroline is a freelance Digital Strategist and Audience Development Specialist working with forward thinking organisations to reach, understand, develop and hold on to customers. Recent projects include


  • Delivery of a 3 year Digital Strategy for National Glass Centre at the University of Sunderland
  • Social media campaigns for Flaming Prints and Visit County Durham
  • National listings PR for Durham Streets
  • Ongoing strategic management of
  • Delivery of bespoke training courses in Digital Strategy and Arts Marketing
  • Mentoring North East creative start ups


Caroline is currently working on the launch of a new venture based on smartphone pull marketing, and is available for hire for interesting projects aimed at audience engagement.

Who should attend?


This interactive workshop is aimed at strategic Arts and Culture personnel working in Marketing, Audience Development, Research, Programming and Curation from junior to senior level. If this workshop isn’t appropriate for you, please forward it on to someone you think would benefit. The event will be a good opportunity to network and knowledge exchange.


What does it cost?


£25 per person for organisations with less than 10 employees

£45 per person for larger organisations


Please note this event is not subsidised but is open to anyone regardless of their ability to pay so please contact Caroline if you would like to request a free place and all endeavours will be made to include you.


Where and when


Tuesday 30 October 2012, Newcastle upon Tyne (venue TBC)

9.30am – 12.30pm


How to book







Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s