QR code case study: couple up to buckle up

Recently, Scandinavian Airlines launched one of the most innovative QR code campaigns to date. As part of the company’s ‘Couple Up to Buckle Up’ 2 for 1 ticket offer, the airline displayed two QR codes side by side in various ad mediums. The ad copy instructed consumers to scan the left and right QR codes with different smartphones simultaneously and then bring the two phones together to watch the video which magically appeared to be split screen.

The video contained a promotional code which had to be viewed by the two phones together to make sense. A sensational use of the QR code medium, and based on research that suggested couples often sit down together to book trips. Needless to say the campaign was a smash hit and all the offer tickets sold out in one week. Inspirational stuff.

Read my introduction to QR codes if you want to know more about how this technology works.

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