Mobile Pull Marketing: Augmented Reality

Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The result of all this technical jiggery pokery is to enhance one’s current perception of reality.

Some AR is purely for pleasure, such as gaming. But I would encourage you to consider its uses as a Pull Marketing technique specifically for the mobile medium.

A great example of a potential AR Pull Marketing platform is Wikitude World Browser.

Voted “Best Augmented Reality Browser 2009-11”, Wikitude World Browser allows you to discover your surroundings in a completely new way. By using the camera, simply hold up your smartphone and explore what’s around you in AR. The app will pick up geo-tagged points of interest, places, twitter users, offers from retailers and many other items.

So how would you like your organisation to be ‘found’ in this way? Can you imagine the advantage you would gain over ‘invisible’ competitors?

If it all sounds too expensive, relax. In fact content is user-generated and you could jump onto this platform at very low cost. If you are interested in AR Pull Marketing, contact me for a chat on 07530 737391 and I’ll be happy to explain your options and advise a way in.

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