2012 will offer consumers many more payment options, including PayPal and the much-anticipated Google Wallet. Paying with a plastic credit card is probably going to disappear in the next few years as we move towards contactless payments via NFC (Near Field Communications) enabled mobile devices which will be able to transact with RFID (Radio Frequency … Continue reading »
Tagged with smartphone marketing …
Global Eyes: how language translation technology connects you to the world
Thanks largely to rapidly expanding mobile internet access, more people will go online in 2012 than ever before. Language translation technology such as WordLens is making it easier for people to read a website, email or advertisement in their own language. To make your online business more global, first see which countries you are already … Continue reading »
Proximity Marketing: what is it?
Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. The location of a device (e.g. a smartphone, laptop or tablet) may be determined by: Bluetooth WiFi GPS Near Field Communications (NFC) enabled phone reading a Radio Frequency ID (RFID) chip Bluetooth, and Proximity Marketing in general, works well in … Continue reading »
Mobile Push Marketing: 7 sins
Mobile Push Marketing means sending promotional messages through SMS and MMS. SMS is short messaging service, a system that enables mobile phone users to send and receive text messages up to 160 characters in length. MMS is multimedia messaging service and can include images and videos. Both SMS and MMS are more expensive than sending … Continue reading »
QR code case study: couple up to buckle up
Recently, Scandinavian Airlines launched one of the most innovative QR code campaigns to date. As part of the company’s ‘Couple Up to Buckle Up’ 2 for 1 ticket offer, the airline displayed two QR codes side by side in various ad mediums. The ad copy instructed consumers to scan the left and right QR codes … Continue reading »
Smartphone Ubiquity
Smartphone Ubiquity is why Marketers need to get on board with mobile Marketing and embrace the smorgasbord of communications opportunities smartphone technology is offering up. A smartphone is a mobile phone with computer-like features that can include: email internet browser personal organiser touch screen a full keyboard camera/video recorder GPS WiFi mobile broadband Application Programming … Continue reading »
