What is a fun thing to do on a Sunday afternoon? Make yourself a promotional trailer on your smartphone! (Or naturally you could ask me to make it for you.) I paid the princely sum of £3.99 to download the iMovie app and had a fab few hours playing about with the movie trailer feature, … Continue reading »
Tagged with QR Codes …
QR code case study: couple up to buckle up
Recently, Scandinavian Airlines launched one of the most innovative QR code campaigns to date. As part of the company’s ‘Couple Up to Buckle Up’ 2 for 1 ticket offer, the airline displayed two QR codes side by side in various ad mediums. The ad copy instructed consumers to scan the left and right QR codes … Continue reading »
QR codes: measuring success
It’s essential to measure success in Marketing, and here is a simple formula you can use to evaluate how effective your QR code campaign is using five metrics. Impressions This is the number of times the QR is viewed in its original context or surface. This is usually the same as the number of impressions … Continue reading »
Mobile Pull Marketing: QR code uses
By far the most popular uses for QR codes are to get a coupon, and to access additional information. Nearly one quarter of smartphone users have scanned QR codes to make purchases online (23%), interact with social channels (23%), and access video content (24%). So what? Well, if you are thinking of using a QR … Continue reading »
Mobile Pull Marketing: QR Codes
Mobile Pull Marketing means giving consumers ways to interact with your advertising over mobile devices, and pulling them closer to a purchase decision. To use Mobile Pull Marketing, combine a call to action with traditional advertising. For example, prompt customers to retrieve a coupon by texting a keyword to a short code number, or by … Continue reading »
