Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The result of all this technical jiggery pokery is to enhance one’s current perception of reality. Some AR is purely for pleasure, such as … Continue reading »
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QR code case study: couple up to buckle up
Recently, Scandinavian Airlines launched one of the most innovative QR code campaigns to date. As part of the company’s ‘Couple Up to Buckle Up’ 2 for 1 ticket offer, the airline displayed two QR codes side by side in various ad mediums. The ad copy instructed consumers to scan the left and right QR codes … Continue reading »
Mobile Pull Marketing: QR code uses
By far the most popular uses for QR codes are to get a coupon, and to access additional information. Nearly one quarter of smartphone users have scanned QR codes to make purchases online (23%), interact with social channels (23%), and access video content (24%). So what? Well, if you are thinking of using a QR … Continue reading »
Mobile Pull Marketing: QR Codes
Mobile Pull Marketing means giving consumers ways to interact with your advertising over mobile devices, and pulling them closer to a purchase decision. To use Mobile Pull Marketing, combine a call to action with traditional advertising. For example, prompt customers to retrieve a coupon by texting a keyword to a short code number, or by … Continue reading »
