Layar is an augmented reality (AR) platform that draws in information from Twitter, Flickr, Qype, Brightkite and Google to create a location-based tool for your smartphone. I came across this very cool example of what can be achieved on the Layar platform with the right combination of skills in the artistic as well as the … Continue reading »
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Mobile Pull Marketing: Augmented Reality
Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The result of all this technical jiggery pokery is to enhance one’s current perception of reality. Some AR is purely for pleasure, such as … Continue reading »
