My latest project in the digital sphere has been with University of Sunderland Students’ Union. I was commissioned in the first instance to develop a Digital Vision Document, which would provide strategic direction to the organization over the next couple of years. This process revolved around organizational consultation and training, with all Union staff given … Continue reading »
What is a fun thing to do on a Sunday afternoon? Make yourself a promotional trailer on your smartphone! (Or naturally you could ask me to make it for you.) I paid the princely sum of £3.99 to download the iMovie app and had a fab few hours playing about with the movie trailer feature, … Continue reading »
2012 will offer consumers many more payment options, including PayPal and the much-anticipated Google Wallet. Paying with a plastic credit card is probably going to disappear in the next few years as we move towards contactless payments via NFC (Near Field Communications) enabled mobile devices which will be able to transact with RFID (Radio Frequency … Continue reading »
Thanks largely to rapidly expanding mobile internet access, more people will go online in 2012 than ever before. Language translation technology such as WordLens is making it easier for people to read a website, email or advertisement in their own language. To make your online business more global, first see which countries you are already … Continue reading »
Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. The location of a device (e.g. a smartphone, laptop or tablet) may be determined by: Bluetooth WiFi GPS Near Field Communications (NFC) enabled phone reading a Radio Frequency ID (RFID) chip Bluetooth, and Proximity Marketing in general, works well in … Continue reading »
Mobile Push Marketing means sending promotional messages through SMS and MMS. SMS is short messaging service, a system that enables mobile phone users to send and receive text messages up to 160 characters in length. MMS is multimedia messaging service and can include images and videos. Both SMS and MMS are more expensive than sending … Continue reading »
Layar is an augmented reality (AR) platform that draws in information from Twitter, Flickr, Qype, Brightkite and Google to create a location-based tool for your smartphone. I came across this very cool example of what can be achieved on the Layar platform with the right combination of skills in the artistic as well as the … Continue reading »
Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The result of all this technical jiggery pokery is to enhance one’s current perception of reality. Some AR is purely for pleasure, such as … Continue reading »
Recently, Scandinavian Airlines launched one of the most innovative QR code campaigns to date. As part of the company’s ‘Couple Up to Buckle Up’ 2 for 1 ticket offer, the airline displayed two QR codes side by side in various ad mediums. The ad copy instructed consumers to scan the left and right QR codes … Continue reading »
It’s essential to measure success in Marketing, and here is a simple formula you can use to evaluate how effective your QR code campaign is using five metrics. Impressions This is the number of times the QR is viewed in its original context or surface. This is usually the same as the number of impressions … Continue reading »
