My latest project in the digital sphere has been with University of Sunderland Students’ Union. I was commissioned in the first instance to develop a Digital Vision Document, which would provide strategic direction to the organization over the next couple of years. This process revolved around organizational consultation and training, with all Union staff given … Continue reading »
I’ve never been that good at taking advice, have you? I didn’t listen when concerned people told me not to spend my life savings on a two year trip around the world, for example. It wasn’t sensible, it wasn’t prudent, it wasn’t part of any rational ‘career plan’. But by pluto I’m glad I did … Continue reading »
The most important driver for the cultural sector to put digital at its heart is the changing expectations of our audiences. Last week I blogged about engaging online with a user type described by MTM London as Confident Core – the largest group (29%) of internet users with whom cultural organisations can create targeted engagement … Continue reading »
The most important driver for the cultural sector to put digital at its heart is the changing expectations of our audiences. According to a report by MTM London, 53% of online users are engaging with arts and culture online, and we know that online engagers are highly likely to engage in real life (oft referred … Continue reading »
As well as helping organisations develop audiences, I have a little bit of artist in me, which is being given a creative outlet at Northern Print where I learned to the art of silk screen printing last year. If you’ve ever been to Prague and wandered along the Charles Bridge at sunset, you might like … Continue reading »
Want to create a no-budget social media campaign with big budget results? If you are a small/medium sized organisation with minimal marketing budget, social media theoretically offers the potential of reaching a huge online audience without breaking the bank. But I am often asked by busy Marketing staff how to minimise the time required to … Continue reading »
Northern Print, a small printmaking studio and gallery in Newcastle famous for punching above its weight with ambitious ventures such as the International Print Biennale, has once again proved its international mettle with Flaming Prints. We made it round the world in 24 hours of constant creativity as eight international printmaking studios in England, Canada, … Continue reading »
Fascinated to see what the South African contingent of the Flaming Prints project have been up to – literally setting fire to their prints! Mark Attwood from The Artists’ Press says: “…starting to get excited about the possibilities here. We are working on a way to set our tusche alight and burn it onto the … Continue reading »
My involvement in Northern Print’s supercool round the world printmaking relay, Flaming Prints, continues apace. We are using Pinterest as a central depository for Flaming Prints images from the 8 studios taking part in the 24 hour printmaking relay. We are now inviting people all over the world to contribute to the project via social … Continue reading »
I am currently working on a very exciting campaign. Northern Print, the North East printmaking studio and gallery, is coordinating a global printing event to celebrate the Olympic Games. Flaming Prints is a 24 hour non-stop round the world printing challenge involving eight international print studios in America, Canada, China, Korea, Mexico, Poland and South … Continue reading »
