2012 will offer consumers many more payment options, including PayPal and the much-anticipated Google Wallet. Paying with a plastic credit card is probably going to disappear in the next few years as we move towards contactless payments via NFC (Near Field Communications) enabled mobile devices which will be able to transact with RFID (Radio Frequency … Continue reading »
Posted in February 2012 …
Global Eyes: how language translation technology connects you to the world
Thanks largely to rapidly expanding mobile internet access, more people will go online in 2012 than ever before. Language translation technology such as WordLens is making it easier for people to read a website, email or advertisement in their own language. To make your online business more global, first see which countries you are already … Continue reading »
Proximity Marketing: what is it?
Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. The location of a device (e.g. a smartphone, laptop or tablet) may be determined by: Bluetooth WiFi GPS Near Field Communications (NFC) enabled phone reading a Radio Frequency ID (RFID) chip Bluetooth, and Proximity Marketing in general, works well in … Continue reading »
Mobile Push Marketing: 7 sins
Mobile Push Marketing means sending promotional messages through SMS and MMS. SMS is short messaging service, a system that enables mobile phone users to send and receive text messages up to 160 characters in length. MMS is multimedia messaging service and can include images and videos. Both SMS and MMS are more expensive than sending … Continue reading »
Augmented Reality: The Invisible Artist
Layar is an augmented reality (AR) platform that draws in information from Twitter, Flickr, Qype, Brightkite and Google to create a location-based tool for your smartphone. I came across this very cool example of what can be achieved on the Layar platform with the right combination of skills in the artistic as well as the … Continue reading »
Mobile Pull Marketing: Augmented Reality
Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The result of all this technical jiggery pokery is to enhance one’s current perception of reality. Some AR is purely for pleasure, such as … Continue reading »
QR code case study: couple up to buckle up
Recently, Scandinavian Airlines launched one of the most innovative QR code campaigns to date. As part of the company’s ‘Couple Up to Buckle Up’ 2 for 1 ticket offer, the airline displayed two QR codes side by side in various ad mediums. The ad copy instructed consumers to scan the left and right QR codes … Continue reading »
QR codes: measuring success
It’s essential to measure success in Marketing, and here is a simple formula you can use to evaluate how effective your QR code campaign is using five metrics. Impressions This is the number of times the QR is viewed in its original context or surface. This is usually the same as the number of impressions … Continue reading »
Mobile Pull Marketing: QR code uses
By far the most popular uses for QR codes are to get a coupon, and to access additional information. Nearly one quarter of smartphone users have scanned QR codes to make purchases online (23%), interact with social channels (23%), and access video content (24%). So what? Well, if you are thinking of using a QR … Continue reading »
Mobile Pull Marketing: QR Codes
Mobile Pull Marketing means giving consumers ways to interact with your advertising over mobile devices, and pulling them closer to a purchase decision. To use Mobile Pull Marketing, combine a call to action with traditional advertising. For example, prompt customers to retrieve a coupon by texting a keyword to a short code number, or by … Continue reading »
